BCBSNC

BCBSNC

ROLES

CLIENT: Blue Cross Blue Shield of North Carolina

EXECUTIVE PRODUCER: Meryn Hayes
PRODUCER: Ashley Targonski
CREATIVE DIRECTION: Cory Livengood
ART DIRECTION: John McGowan
DESIGN: Jess Buck, Dorca Musseb, Luke Liscom, Meg Snyder, Matea Losenegger, Bella Alfonsi, John McGowan
ANIMATION: Dorca Musseb, Jess Buck, Steph Hallett, Bella Alfonsi, John McGowan
MUSIC & SOUND DESIGN: The Chicken

DETAILS

Blue Cross Blue Shield of North Carolina has been committed to making health care easier to navigate, more affordable and more accessible to all North Carolinians since 1933. For their 90 anniversary celebration, the BCBSNC team partnered with dash to develop an anthem video that highlights the past and future of the organization and the people they serve. We used a mixed media approach that enabled us to combine graphics with a myriad of different images in varying qualities to unify the under one cohesive look. The end result is a dynamic animation connected by the through-line of the 90th celebration logo.