Celtra is a creative management platform that allows users to make, measure, and manage their creative content. Through computer vision and algorithms, Celtra can determine which of your ads are performing well and allows marketers to make adjustments in real time; giving them ultimate control over their brand. Building off Celtra’s colorful look, we needed to create an explainer video that was short and to the point. We built the story around a CMO managing his team and the problems he was facing. By introducing Celtra, and explaining the content at a high-level, we were able to show viewers the solution in a quick, digestible way that drove them to the site to learn more.