LENOVO

LENOVO

ROLES

CLIENT: Lenovo
AGENCY: Theorem

PRODUCER: Meryn Hayes
CREATIVE DIRECTOR: Cory Livengood
DESIGN: Taylor Cox
STORYBOARDING: Meg Snyder
ANIMATION: Taylor Cox, Cory Livengood
MUSIC & SOUND DESIGN: Sanctus

DETAILS

The Lenovo 10e Chromebook Tablet is compact and durable. Weighing only one pound, it’s a perfect fit for students and kids that need a device that’s just as tough as they are. Theorem came to dash looking to highlight some of these features in a product video that needed to stay on brand but also target kids. Our solution was a myriad of bouncing balls that played off the tablet and tossed it around in unexpected ways.