Lucent Health takes a new approach when it comes to healthcare. The one-size-fits-all insurance model is dead and they are out to construct a plan that best fits the needs of each employee. When FoxFuel approached us to bring the Lucent Health brand to life for their intro video, we were PUMPED about their brand. Using a mixture of live-action elements, combined with a clean graphic look, we were able to create something kinetic and full of energy with a focus on simplicity to mirror their brand.