CREDITS

Client: Fantasy World Toys
Agency: Visual.ly
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Directed by: DASH
Producer: Mack Garrison
Art Director: Mack Garrison
Animator: Cory Livengood
Illustration: Mack Garrison
Sound Design: Sono Sanctus

DETAILS

Fantasy World Toys, located in the heart of Kuwait City, Kuwait, is an international toy store dedicated to collecting the world's trendiest toys. DASH worked with the Visual.ly team to develop a :30 second commercial highlighting different toys and the westernized look of their business. Through a series of character iterations and style frames we found an illustration style everyone was happy with. The end result is a delightful animation showing a young boy’s experience in the store and the impact it has on his life as he eventually returns with his own daughter.