Client: NGINX
Agency: New Kind
Directed by: DASH
Producer: Mack Garrison
Art Director: Mikey Zoppo
Animator: Mikey Zoppo
Animator: Cory Livengood
Animator: Mack Garrison



The NGINX Application Platform is a suite of products that form the core of what organizations need to create applications with performance, reliability, security, and scale. In preparation for the launch of NGINX Controller and NGINX Unit, DASH teamed up with New Kind to build a high-energy, event opener to engage audiences and drive interest. Since NGINX provides fast, secure and scalable application delivery, we opted for an energetic animation with quick cuts and heavy motion graphics to reflect the efficiency NGINX offers.