Client: Red Hat
Directed by: DASH
Producer: Mack Garrison
Animator: Mack Garrison
Sound Design: Wesley Slover



DASH teamed up with Red Hat to create an explainer animation about their new software offering: Insights. Insights helps predict and prevent problems before they occur in your I.T. infrastructure with actionable intelligence.  Since the target demographic is I.T. decision makers, we thought it would be fun to approach the visuals using a video-game like metaphor. By personifying the content and making it more relatable, end users were better equipped to make a decision on whether Insights was right for them.