We were approached by the good people at HMH Agency to help them with their Facts About Fuels campaign for Thomas Built Buses. TBB is famous for making school buses, particularly diesel ones, and they wanted to educate the population and prospective clients on the benefits of diesel over other fuel types. The result is a fun and colorful heavily illustrated art direction that takes viewers on a journey through a board game full of facts about fuels.
The look and feel plus many of the assets we made were also used in the creation of an online interactive website you can view here. In addition, we turned our hero animation into several short social media clips and even designed a poster full of facts to be printed and given to potential clients and schools.
Below is a bit of the process that went into the campaign including some of our style frames and original storyboards.
Client: Thomas Built Buses
Agency: HMH Agency
Directed by: DASH
Executive Producer: Mack Garrison
Creative Director: Cory Livengood & Mack Garrison
Illustration: Meg Snyder, Jake Page
Animation: Cory Livengood, Mikey Zoppo, Jay Brown
Music: Sono Sanctus