When Cory and I decided we were keen on starting an animation and motion design studio in Raleigh, North Carolina we had no idea if it would last a year or a lifetime. Given the unstable nature of starting a small business, defining our brand was low on a growing list of priorities. But now, sixty projects later, we’re finding our groove, growing our team and redefining our brand. We love the name DASH, but we needed a kick; we needed some energy. So with the help of good friend and branding connoisseur Zack Davenport, we’re breaking down DASH to its core and building a system that’s representative of our personality and more importantly our work. We’re looking forward to sharing more over the coming months, but for now, check out our new logo and brand teaser. Many thanks to sound designers Wesley Slover and Ambrose Yu for their hot sound design.