TuneIn offers users the ability to listen to streaming audio from over 100,000 radio stations worldwide along with over four million podcasts. To celebrate the start of the 2017 MLB season, TuneIn wanted to create a series of pre-roll ads highlighting their broadcast abilities for the MLB. McKinney approached DASH with the task of developing a look that not only fit in with the clean nature of TuneIn’s brand but a style that also fit stylistically with the excitement of major league baseball. We immediately began with a discovery phase find a flexible creative direction.
The first step in the process was designing style frames: a series of still images which highlight typography, color and graphic choices for a given composition. It’s a great way to get early approval on the direction of the animation before investing too much time and energy. Once style frames were approved, we created storyboards to sketch out rough visuals for execution. With this set of preliminary designs in hand, we were confidently able to execute the full animation with music and sound design to create a unique piece that everyone was happy with.
Directed by: DASH
Executive Producer: Mack Garrison
Creative Director: Cory Livengood
Animation: Cory Livengood & Mikey Zoppo
Illustration: Meg Snyder