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Client: Coca-Cola
Agency: MELT
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Directed by: DASH
Executive Producer: Mack Garrison
Creative Director: Cory Livengood
Animation/Editing: Black Math
Music Editing: Alex Davis
SFX: Wesley Slover

DETAILS

We teamed up with MELT, an agency in Atlanta, to build a hype reel for the 2016 Coke Summit. The goal was to combine different product endorsers in one video to highlight the myriad of events that the soda company sponsors. The challenge came from the variety of footage we had to work with. We needed to develop a style that allowed us to combine multiple videos while simultaneously masking the quality difference to deliver a 4K edit. The resulting style was a digital collage—we created a graphics package that utilized textures to cover up imperfections and stitch together content. Brushes, patterns and dust all added to the edit while action-packed sound design brought the visuals to life.


 
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