Client: Red Hat
Directed by: dash
Producer: Mack Garrison
Animator: Mack Garrison
Sound Design: Wesley Slover



We teamed up with the Red Hat team to create an explainer animation about their new software offering: Insights. Insights helps predict and prevent problems before they occur in your IT infrastructure with actionable intelligence. Since the target demographic is IT decision makers, we thought it would be fun to approach the visuals using a video-game-like metaphor. By personifying the content and making it more relatable, end users were better equipped to decide whether Insights was right for them.