Client: Sherwin-Williams
Agency: McKinney
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Directed by: DASH
Producer & Director: Mack Garrison
Animator: Oliver Sin, Cory Livengood
Sound Design: Sonosanctus
 

 

DETAILS

Sherwin-Williams and its agency, McKinney, needed an animation to accent their “Donate Your Color” campaign. For this campaign, for each person who removed color from their social media photos (effectively “donating” their color), Sherwin Williams gave a real paint to charity. McKinney approached us for the motion design needs of the campaign. We used colorful vector graphics and unique transitions to accent the overall messaging while also keeping the animation short and digestible. It was a really fun video for a great cause!