Client: IBM
Agency: Centerline Digital
Creative Director: Hannah Sink
Art Director: Mack Garrison
Senior Motion Graphics Designer: Cory Livengood
Project Manager: Meryn Thunen
Writer: Susan Cokas
Sound Design: Dan Schneider
Project Coordinator II: Valentina
Project Coordinator: Sam


IBM needed help making tape storage exciting again and reached out to Centerline Digital for help. As lead art directors and animators for the piece, Mack and Cory decided to approach the project in an alternative manner by highlighting the practicality of tape storage. Its low cost maintenance and durability in a predominantly digital digital world created a unique opportunity for a live action shoot with miniature props. It was the perfect accent to these underlying benefits and reinforced the physical nature of tape storage.