Blue Cross Blue Shield of North Carolina has been committed to making health care easier to navigate, more affordable and more accessible to all North Carolinians since 1933. Members, providers, employers, and neighbors all wanted the same thing: a health care partner made for people like them.

So when BCBSNC went through a brand refresh we knew the anthem video we were creating had to embody the key element that has made Blue Cross and Blue Shield of North Carolina so impactful over all these years - their people.

Using a soft motion-graphic approach for the animation we leaned into the theme of an “Unwavering Ally” to weave our wonderful community of North Carolinians into a brand built around trust. The end result is a hero video that is personal, approachable, and inspiring for the brand and people they serve.