Genesys is a customer experience management company that provides a range of solutions for businesses in various industries. The company offers a cloud-based platform called Genesys Cloud, which is designed to help businesses improve customer experiences and interactions across various channels, including voice, chat, email, and social media. To highlight this versatility, we created an overview video that embodied the same diversification by mixing live-action footage with animated elements. The end result is a dynamic edit brought to life with the power of animation.