HARVARD BUSINESS REVIEW
HARVARD BUSINESS REVIEW
ROLESCLIENT: Harvard Business Review
EXECUTIVE PRODUCER: Mack Garrison
PRODUCER: Meryn Hayes
CREATIVE DIRECTOR: Cory Livengood
ILLUSTRATION: Meg Snyder, Megan DeMarco, Songyi Park
ANIMATION: Dylan Carrow, Megan DeMarco, Songyi Park
DETAILSThere are approximately 55 million meetings in the United States every day, but how productive are they? The Harvard Business Review pulled together some surprising facts about these meetings and suggest another option: a silent meeting. Dash had the opportunity to bring these findings to life with a fun explainer video. Using character animations with a soft, muted color palette, we were able to bring attention to a new meeting format that’s not screaming for attention.