Client: Lucent Health
Agency: FoxFuel
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Directed by: dash
Producer: Mack Garrison
Creative Direction: Mack Garrison
Storyboards: Meg Snyder & Mikey Zoppo
Animation: Mikey Zoppo & Cory Livengood

 

DETAILS

Lucent Health takes a new approach when it comes to healthcare. The one-size-fits-all insurance model is dead and they are out to construct a plan that best fits the needs of each employee. When FoxFuel approached us to bring the Lucent Health brand to life for their intro video, we were pumped. Using a mixture of live-action elements, combined with a clean graphic look, we were able to create something kinetic and full of energy with a focus on simplicity to mirror their brand.