Client: NGINX
Agency: New Kind

Directed by: dash
Producer: Mack Garrison
Art Director: Mikey Zoppo
Animation: Mikey Zoppo, Cory Livengood, Mack Garrison



The NGINX Application Platform is a suite of products that form the core of what organizations need to create applications with performance, reliability, security and scale. In preparation for the launch of NGINX Controller and NGINX Unit, dash teamed up with branding agency, New Kind, to build a high-energy, event opener to engage audiences and drive interest. Since NGINX provides fast, secure and scalable application delivery, we opted for an energetic animation with quick cuts and heavy motion graphics to reflect the efficiency NGINX offers.