Our friends at Ripple Analytics recently completed a full rebrand and invited Dash to create their first video showcasing the new visual identity.

Their forward-thinking team encouraged us to explore how AI could complement our process, and we used generative video tools to extend what was possible within the project’s scope. Supplementing stock footage and helping animate a complex iceberg illustration from their marketing materials that would otherwise be too time and budget intensive to produce.

By combining AI tools like Adobe Firefly with traditional motion design, we brought the static asset to life while maintaining creative control and craft. We’re proud of the result and continue to use AI as a way to expand our capabilities while preserving the quality and intentionality at the core of our work.