We were approached by the good people at HMH Agency to help them with their Facts About Fuels campaign for Thomas Built Buses (TBB). TBB is famous for making school buses, particularly diesel ones, and they wanted to educate the population and prospective clients on the benefits of diesel over other fuel types. The result is a fun, colorful, heavily illustrated art direction that takes viewers on a journey through a board game full of facts about fuels.
The look and feel from the video plus many of the assets were also used in the creation of an online interactive website you can view here. In addition, we turned our hero animation into several short social media clips and even designed a poster full of facts to be printed and given to potential clients and schools. See below for some of our style frames and original storyboards.