Client: Tidelift

Directed by: dash
Producer: Mack Garrison
Director: Mack Garrison
Illustration: Meg Snyder
Animation: Dylan Carrow, Cory Livengood, Meg Snyder
Music Composition: The Chicken



Tidelift gives software development teams a single source for purchasing and maintaining their software, with professional-grade support from the experts who know it best. The problem was explaining that process in a quick digestible way. Using a myriad of clean graphics, in combination with animated hands and casual voice overs, we created an energetic piece that highlights the technical components in an approachable, humanistic fashion.