Client: Southeast Toyota
Agency: 22Squared
Directed by: dash
Producer: Mack Garrison
Art Director: Cory Livengood
Animator: Mack Garrison, Mikey Zoppo
Illustration: Mack Garrison, Meg Snyder, Mikey Zoppo
Sound Design: Sonosanctus



We teamed up with Atlanta agency 22squared to create a fast-paced analytics video for Southeast Toyota that visually captured the process of collecting, parsing and using consumer data to target audiences across media ecosystems. We chose to tell the story through vector iconography because it gave us the most flexibility to distill complex information quickly and efficiently—just like the analytics Southeast Toyota offers.