Client: U.S. Bank
Agency: ClockFour
Directed by: dash
Producer: Mack Garrison
Director: Cory Livengood
Illustration: Meg Snyder
Animation: Mikey Zoppo & Jay Brown
Music & SFX: The Chicken



U.S Bank started a program to reward small business owners for taking payments and making purchases for their business. The visuals needed to set the tone but also avoid being too specific so a multitude of small business owners could relate. Ultimately we settled on “Joe,” accented with a minimal, geometric style with a low frame rate to match the look and feel.