COINBASE
COINBASE
ROLESDETAILSCoinbase has been leading the way into the crypto economy; especially when it comes to trust. Which is why they wanted to partner with Dash Studio to highlight some crytpo security best practices. From strong, unique passwords to the most secure version of Two Factor Identification, this “5 Key Tips” video from Coinbase highlights some fundamental security protocols beginners and pros alike need to keep in mind when it comes to managing crypto currency.
Using a live-action shoot to establish authenticity and make the pieces feel more human, dash added a variety of fun, collage based animations to bring these crypto security practices to life in a fun, dynamic, and educational ways.
DISCOVERYThe first step for any project like this is to establish the overall look and feel. How should the animations look? How do we accent the authenticity of the interviewees? We started with an expanded style frame phase to really suss out all the potential directions we could take the project. Some of these designs made it to the final videos while others hit the chopping block. Below is a full exploration of those frames.
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