Dash partnered with Peter Millar on their Odeon shoes commercial, providing animated accents and post-production support. A key focus was bringing the Odeon wordmark to life in a way that felt elevated and premium. After exploring multiple approaches, we developed a motion treatment that echoed the subtle, ghosted aesthetic of the live-action footage; creating consistency between the typography and cinematography.

We also refined a fast-paced product sequence designed to showcase multiple colorways. Because the shoes shifted position between takes and the product had been slightly updated we were tasked with digitally realigning, retouching, and refining each shoe to achieve a seamless sequence. After carefully matching color, form, and positioning, we recreated the practical camera movement digitally to match the original footage. The result is a final sequence that feels effortless and minimal, allowing the product to take center stage. Behind the simplicity was a technical challenge we enjoyed tackling.